Download Built to Sell: Creating a Business That Can Thrive Without by John Warrillow PDF

By John Warrillow

A company parable approximately find out how to create a start-up that won't capture you if you happen to are looking to promote it.

in response to John Warrillow, the #1 mistake marketers make is to construct a enterprise that is based too seriously on them. hence, while the time involves promote, dealers aren't convinced that the company-even if it's profitable-can stand on its own.

to demonstrate this, Warrillow introduces us to a fictional small enterprise proprietor named Alex who's suffering to promote his advertisements enterprise. Alex turns to Ted, an entrepreneur and outdated relatives pal, who encourages Alex to pursue 3 standards to make his enterprise sellable:

* Teachable: specialize in services for you to educate staff to deliver.
* invaluable: keep away from fee wars through focusing on doing something greater than a person else.
* Repeatable: generate habitual profit by means of engineering items that buyers need to repurchase often.

Show description

Read or Download Built to Sell: Creating a Business That Can Thrive Without You PDF

Similar entrepreneurship books

Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms

Marketers who dream of establishing the following Amazon, fb, or Google have the ability to exploit some of the most strong monetary engines the area has ever identified: enterprise capital. to do this, you must woo, galvanize, and convince enterprise capitalists to again your activity. That activity on my own is a problem.

Innovation Policy: A Practical Introduction (SpringerBriefs in Entrepreneurship and Innovation)

This publication offers a concise creation to big features of up to date innovation coverage, with specific emphasis on its influence on fiscal progress and improvement. It addresses a non-specialist viewers drawn to quick construction historical past wisdom, getting acquainted with the terminology, and figuring out center matters and debates during this sector of coverage.

The Innovation for Development Report 2009-2010: Strengthening Innovation for the Prosperity of Nations

The relative significance of assorted drivers of monetary development and prosperity has developed over the years and for progressively more nations, innovation, in its many dimensions, is rising as a number one issue. The Innovation for improvement file offers a entire examine the function of innovation in bettering the advance technique.

Clusters, Innovation and Entrepreneurship (Local Economic and Employment Development)

This book explores the good fortune of significant innovation and entrepreneurship clusters in OECD nations, the demanding situations they now face in maintaining their positions and the teachings for different areas looking to construct winning clusters. What are the major components for cluster good fortune? What difficulties are rising at the horizon?

Additional resources for Built to Sell: Creating a Business That Can Thrive Without You

Sample text

My plan had been dismissed, and in its place the group members had developed a much more powerful plan involving all of us. It was clear that they had gone well beyond me, and you could feel the excitement and commitment in the room. We were going to work together to find ways to deal with institutional racism. ) What's in It for Me? Once I had experienced this workshop, I was never going to let it go. Three years were to pass before we were able to create and then begin to institutionalize Power Labs.

To truly understand the move, one needs to get inside my framework for systems change. When we are in the potential power situation, three common factors influence our choices: safety, values, and interaction comfort. Safety. With regard to safety, we assess the move in terms of its potential for endangering us. Safe moves are attractive; dangerous ones are to be avoided. Wisdom lies in staying out of trouble. For many of us, safety is the first and often the only consideration. If that is the sole lens through which we look, then moves such as I was planning could never even enter our consciousness.

S. trade bookstores and wholesalers. Please contact Publishers Group West, 1700 Fourth Street, Berkeley, CA 94710. Tel: (510) 528-1444; Fax (510) 528-3444. Printed in the United States of America Printed on acid-free and recycled paper that is composed of 50% recovered fiber, including 10% post consumer waste. Library of Congress Cataloging-in-Publication Data Oshry, Barry, 1932- Leading systems: lessons from the Power Lab / Barry Oshry. p. cm. Includes bibliographical references and index.  Title.

Download PDF sample

Rated 4.07 of 5 – based on 45 votes