By Robert Morrissey
Advertisement pictures are powerful, expertly lit photos that command the audience realization and speak whatever in regards to the services or products that grabs and holds the audience consciousness. during this e-book, Robert Morrissey introduces reader to the instruments of the exchange. Readers will find out how to decide upon and place lighting fixtures for a large choice of jobs - from huge items like autos to small, extra tricky items like jewelry. With the fundamentals lined, the consultant is dedicated to the creation of over forty photographs, made for genuine assignments.
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Extra info for Commercial Photographer's Master Lighting Guide: Food, Architectural Interiors, Clothing, Jewelry, More
Have a basic lighting plan in mind and a chair for the client to sit in. This makes the client feel welcome. Larger Sets Many products require larger, more elaborate sets. When creating a larger set, make sure it is sturdy and will hold the weight or size of the products you will photograph. Trust me, when you have several products on the set, you don’t want your set to get bumped and fall apart while you’re putting the finishing touches on your composition. I’ve seen poorly designed scenes bring otherwise successful projects to an immediate, embarrassing halt.
Therefore, it can be more difficult to make a slight adjustment to the light’s position when working with a softbox than it is when using a light panel. Every photographer should strive to control the light as much as possible. Softboxes come in many shapes and sizes, so choose the best type to suit your needs. (Note: A medium thin softbox can be used in a vertical or horizontal position. ) Each of the following images in this series was made using an 80mm lens. In every setup, the lights were used at full power.
The panel, at the P3 position. image and throughout the In conjunction with other If this light were softened, this series, the strobe is on full lights, this is a great fill light. would be a great starting posi- power, and the camera is in tion for the main light. a fixed position on a studio at the top of the panel, the il- stand. Notice that the ball has lumination is dispersed down- dimension and depth are en- a deﬁned bright side and a ward. There is detail in the hanced. With the light coming deﬁned dark side.