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By G. Young

A realistic e-book which goals to help engineers, and different technical pros, who locate themselves with the chance to run their very own enterprise as marketers

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Extra resources for Designing Businesses : How to Develop and Lead a High Technology Company

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Better utilisation of assets Given the focus on performance of companies, a particular concern is with reducing inventory. Coupled with the continual need for 48 Designing businesses additional variants in the manufacturing process is a need to have information to allow scheduling of orders and deliveries. General competitive pressure Competitive pressures are a natural driver in the information context. Response needs to be as quick and accurate as that of competitors, and in other operations aspects of the business the company is always ranked against competition.

Other semiconductor companies are getting sensors ready, but very few food instrument companies appear to be addressing the market. However, a significant threat may come from some of the larger food laboratory instrument companies which are looking at the emerging segment with some interest. On the semiconductor side, meanwhile, progress is ongoing. It looks as if there will be three serious competitors here, another specialist company and two broadrange semiconductor companies with complete fabrication facilities.

From the viewpoint of the entrepreneur, the important thing is to address these internal design issues at a very early stage. Getting the right attitudes and culture into an organisation, and establishing the correct organisational structure principles, avoids the costly issues of change management at a later stage. There is a large body of current ideology associated with manufacturing and other areas within the organisation, and it is important that the company is imbued with best practices in these areas from an early stage.

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